NBA Going Global…At Least Trying To
March 5, 2011 6 Comments
The Toronto Raptors lost their franchise player in the off-season. The New Jersey Nets set the record for the worst start to an NBA season last year going 0-18 before getting their first victory. With that in mind, you have to ask why the NBA would choose those 2 teams to play the first ever regular season game in Europe. Why would the NBA ever think that this would be best way to build their brand overseas?
On Friday, the NBA played its first ever regular season game in Europe at the O2 arena in London, England. This endeavour is all part of Commissioner David Stern’s attempt to make the NBA a more global phenomenon. However, like the NFL, the NBA is going about this all wrong.
You think they would have learned from the majority of terrible games that the NFL has showcased internationally. Of the 5 games that the NFL has played outside of North America, only 1 of those games has been worthy of spending 3 hours of a Sunday watching. The Bronco-49er game this past season may have ended up being a good game, but the sound of Kyle Orton and Troy Smith facing off against each other doesn’t really make me jump for joy.
I can see why the Raptors were picked to play this game. They have a serious international flavour to their team. Most notably Andrea Bargnani (Italy), Jose Calderon (Spain), and Leandro Barbosa (Brazil). Not to mention the natural connection that many Englanders could possibly feel towards their commonwealth nephews. Still, with Bosh departing for South Beach there was no doubt that the Raptors would struggle this season.
The Nets, on the other hand, are just a confusing choice. The NBA was incredibly lucky that the Nets front office pulled off the unthinkable by acquiring Deron Williams because without him these past two games in London would have lost whatever small amount of lustre that it had.
It’s never a good sign when the biggest story of your team’s season is Kim Kardashian.
If the NBA wants to continue with this global expansion they have to fully commit to it because otherwise there’s no point. It’s obvious that they don’t want to burden possible contending teams like Boston or LA with a mid-season trip overseas. Seriously, you think Phil Jackson wouldn’t be mouthing off about the distraction of a London trip in March?
The atmosphere in London for the Raptors and Nets was comparable to a College atmosphere. Fans were chanting and doing the wave, but imagine what the atmosphere could have been like if the games had held any actual significance.
Sure, the two games’s sold out but that really isn’t that big of an accomplishment for a stadium that holds just under 19,000. Some fans are just so desperate to see NBA ball in person that it doesn’t matter who is playing. When exhibition games come to town in Vancouver the games sell out in a flash simply because there are a lot of people who need their fix of real basketball, not that an exhibition game exactly qualifies as real basketball. At least the games in London were both regular season games.
The NBA was bailed out this weekend. Fans at the O2 arena were treated to one good game and another exhilarating one, possibly the best of the year. You can thank the Raptors run and gun style as well as their 105 plus points allowed per game defence for that. The Raptors have put up some real stinkers this year, hence the 17-46 record. However, the Raptors shot very well this weekend and displayed lots of energy while the Nets were up for the challenge.
Very fortunate because I’m pretty sure the goal of this London trip wasn’t to showcase what the majority of the NBA really is. An overabundance of perennial bottom feeders that are unable to compete with the elite teams.
If the NBA wants to do this again next season they need implement a couple of games that mean something. If international is what the NBA wants it then meaningless basketball is not what the NBA should give.
The NBA was let off the hook this weekend by two teams energized at the idea of making history but if they try to pull this again next year the result probably won’t be as favourable.
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